Wednesday, April 14, 2010

H&M launches third Fashion Against AIDS! campaign

Inspired by the summer festival season, H&M is launching it's third Fashion Against AIDS! campaign with a collection of rock and roll summer styles, with 25% of the proceeds going to youth HIV/AIDS awareness projects.

"It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection,” says Ann-Sofie Johansson, H&M’s head of design, in a press release.

Described as "a mix of rock with bohemia and glamour with added ethnic touches," the girls collection consists of ready-for-summer denim hotpants, patterned leggings, embellished tunic tops, maxi-dresses, leather jackets, gladiator shoes, chunky bracelets, wide belts , and beaded necklaces.

And for guys who want to look like they're in the band, the boy's collection offers slim blazers and jackets, faded and patched denim jeans and cropped shorts, embellished waistcoats, paisley vests and the "essential rocker’s hat."

Of course if your headed out to a summer music festival, your going to need supplies for camping out. For this reason the collection offers rocker-chic tents, sleeping bags and folding chairs, along with guys and gals themed toiletry kits.

Born to rock but sticking close to home this summer? The collection offers a quartet of headphones in vibrant patterns and colors so you can rock out even if your not at a hot concert.

Hitting stores May 20th and priced from just $2.95 to $79.95, the Fashion Against Aids! collection allows you to give back at a bargain price.

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