Tuesday, March 30, 2010

MAC donates $2.5 million to HIV and AIDS fund


Meet the new voices of Viva Glam, Lady Gaga and Cyndi Lauper. They love lipstick, they love fashion, and they want to tell girls all over the world how to keep their love life safe, seductive and satisfying with eyes wide open to the facts about women and HIV/AIDS.

These sizzling, sensuous self-created divas are channeling their high-voltage energy for Viva Glam and igniting ‘From Our Lips’ - the new MAC Cosmetics Viva Glam campaign. In honour of all of the women who are living with the HIV/AIDS virus, and those working to curb its spread, the MAC AIDS Fund will announce $2.5 million in donations to fund model programs that address the vulnerabilities and inequities that place women at increased risk for HIV/AIDS.

"We're raising the Viva Glam bar this year with the voices of two incredible artists. Lady Gaga and Cyndi Lauper are bringing women's issues to the forefront of the HIV/AIDS crisis. We have one artist that hit the music industry at the beginning of the HIV/AIDS epidemic in the 1980s, and another that is explosively popular with young people today. They represent different generations that are equally as affected by this disease, and both are helping to spread the message of the power of one lipstick." said John Demsey, Group President, Estee Lauder Companies and Chairman, MAC AIDS Fund.